Why Women?

Why I Built a Company to Serve Women.

For many women, wealth isn’t just about numbers—it’s about security, freedom, and the ability to make choices that align with their values. Yet, too often, financial advice is delivered in a way that doesn’t fully address the realities women face: career breaks for caregiving, pay gaps that compound over time, and the need to make wealth last longer. The financial industry wasn’t built with women in mind, but that doesn’t mean we should settle for advice that doesn’t serve us.

My journey to becoming a financial advisor started with a love for numbers. As a young girl, I found comfort in math, but as I pursued my studies, I quickly noticed I was often one of the only women in the room. That pattern continued in my career in finance, where I saw firsthand how the industry often overlooked or underestimated women—not just as professionals, but as clients.

After years of working in the financial sector, I realized there was a significant gap in the way financial advice was delivered. Too often, financial planning conversations were built around a one-size-fits-all approach that didn’t account for the unique challenges women face. Women often step away from the workforce to care for loved ones, experience pay disparities over their careers, and live longer than men—factors that deeply impact their financial needs and long-term security.

I started my own firm because I wanted to change that. I wanted to create a space where women could feel heard, supported, and empowered to take control of their financial futures—without jargon, without judgment, and with a deep understanding of what truly matters to them. Financial planning should be more than spreadsheets and returns; it should be about creating a life that reflects your priorities and aspirations.

But financial confidence isn’t just about having a plan—it’s about having the right partner to guide you. That’s why I do this work—to help women take ownership of their financial futures in a way that feels empowering, not overwhelming.

If you’ve ever felt uncertain about your investments, hesitant to ask financial questions, or unsure whether your wealth is truly working for you, you’re not alone. If you’re looking for a financial advisor who listens, who explains things in a way that makes sense, and who helps you build a plan that reflects your vision for the future, I’d love to have a conversation.